We represent leading European paper and board producers on an exclusive basis with a strategic focus on quality and environmental sustainability. Together with our logistic sister company PapLog, we serve our customers with "just in time" concepts and contribute to an efficient supply chain from mill to customer.
About us
Our company has been in partnership with Bulgarian printers and publishers and the paper and board converting industry for more than 35 years. Cappelen BG's main activity is the marketing of publication paper, packaging paper and board, fine paper as well as paper related specialty grades. Hot stamping and cold foil complete our wide range of products.
JWC in Bulgaria
The Scandinavian-Austrian J.W. Cappelen Group has been active in Bulgaria for more than 35 years. After the political changes in 1990, the Group was among the first to establish local subsidiaries in the emerging Bulgarian market.
Today the following companies belong to the J.W. Cappelen Group in Bulgaria:
- J.W. Cappelen Bulgaria offers supply and consultancy services for security
materials and security documents - Cappelen BG represents many European and International producers of paper, board and foil
- PapLog is a logistics company running a modern warehouse in Sofia
Our Strategy
Successful and long-lasting business relationships are based on mutual trust, proactive initiatives and consistent performance. Our qualified team offers professional assistance and a wide range of products based on the company philosophy of the J.W. Cappelen Group:
- The J.W. Cappelen Group markets paper and board in CEE through local sales organisations with market and product knowledge and direct customer relationships.
- We see ourselves as a sales and logistic service provider for the paper and board industry. Reliability and sustainability are our key values together with our partners.
- Our target is to establish long-term business relationships and to be a reliable partner who responds proactively to market trends.
- Our paper marketing focuses on printers, publishers, converters & governmental institutions. We aim to be a competent partner for our suppliers and customers alike, capable of covering the entire supply chain. Logistic know-how is a part of our added value.
- We actively protect our environment and only market paper products from sustainable production.